There are two types of links you can establish on the web:

Reciprocal links
Link exchange is an easier way to establish links from other websites to your website.
In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site.
This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.

One-way links
To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.
Only incoming links are the links established on the other websites where you do not need to link back to them.

There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.
More tips: Search for links

We can advise on both types of link building to maximise your sites exposure to the search engines.

Reciprocal links
Both sites link to each other



Inbound links
Site A receives a link from Site B



Outbound links
Site A links out to Site B